Net Neutrality Threatened by Trump Administration

Tom Wheeler, the former chair of the FCC, used his final speech before stepping down to warn businesses and consumers that their choice of cloud services and business applications could be severely limited if the incoming administration strikes down the 2015 open internet order that he and his group put in place. This order positioned the FCC’s net neutrality regulation that prevents Internet Service Providers from slowing or blocking traffic on their networks. This gives all traffic equal opportunity and speed and prevents network favoritism.

Wheeler also showed concern for the Internet of Things, an area of economic growth that is quickly becoming top of mind to many businesses and policy makers in Washington.

“[T]he growth of the internet of things is another area that depends on the open connectivity of those things,” Wheeler said. “If ISPs can decide arbitrarily which IoT device can be connected, or favor their own IoT activity over their competitors, the bright future of IoT dims.” Wheeler continued, “As everything goes into the cloud, the ability to access the cloud free of gatekeepers is essential. If ISPs get to choose which applications and clouds work better than others in terms of access, speed and latency, they will control the cloud future,”.

Wheeler’s position may not be a surprise now but given his past as a lobbyist for the cable and wireless sector his support of net neutrality may come as a shock.

Bill Wilson, a consultant for Broadband Landing, said, “Wheeler may be underplaying the seriousness of the situation. Net Neutrality is the biggest deal that no one really understands. If consumers and small businesses actually realized what the internet would look like after it was bought and sold by large corporations that was be worried. This would be all that was being talked about.”

Wheeler has the same question many businesses do, namely will Trump dismantle a policy that is clearly working? With republicans openly opposed to net neutrality things do seem dire for the policy.

Wheeler’s speech not only acts as a warning to the incoming administration but also clearly attempts to widen the scope of the net neutrality debate as a whole. Consumer impact of the open internet order is almost always the lead in any discussion of net neutrality but here Wheeler’s focus was on the danger to businesses and their increasing use of cloud computing. Interruption or the slowing of these services is a bit more destructive than a video playing slow. Businesses might be required to completely change back office management systems. A company like Salesforce.com could have their customer base divided between users that have an ISP that allows their traffic and ISP’s that won’t. Situations of this type could be repeated across many business services. If AT&T buys a firm that provides CMS to sales and marketing groups, it is not unthinkable that they would show preference to this firm over others.

Wheeler specifically calls out Verizon and AT&T for the “zero rating” programs that give some companies free access by not charging customers for the data they use. While this isn’t the feared “Fast Lane” net neutrality has been trying to avoid, it may actually be worse.

Wheeler finished his speech with, “It now falls to a new set of regulators, to a new FCC and to those who advocate before it and the Congress to determine the road that they want to take from here,” Wheeler said. “We are at a fork in that road. One path leads forward and the other leads back to relitigating solutions that are demonstrably working.”

While the fork in the road analogy fits, it’s actually a bit more drastic than Wheeler makes it seem. One road leads forward and the other leads back a decade and then off a cliff into a hole filled with alligators.

The History And Development Of Affiliate Marketing

Internet marketing could also be called online marketing, e-Marketing, web marketing, or i-Marketing. Affiliate Marketing is an Internet marketing structure that is usually neglected by the advertisers. To understand more about this marketing strategy, a quick look on its origin would be a good preference.

Four years after the beginning of the World Wide Web, which is in 1994, e-commerce or online commerce evolved with the concept of revenue sharing. This concept meant giving off commissions as businesses are referred through web links. It was noted that a cost per click program went with the affiliate marketing trend during its first years. To add, affiliate marketing grew very fast from the time it started its operations. E-commerce site became an important part of business plans.

In November of 1994, a BuyWeb program was launched. It was from a web site that sells music albums. This was also the web site that initiated the idea of an affiliate program with the concept of click-through purchasing. The program went with scheme intended for websites that were inclined with music. Those websites were encouraged to review or make a list of albums on this site that sells the albums. The reviews or listings were for the potential customers. The musically inclined websites could also have a link to take the web guests directly to this site that sells music albums, and make their purchases.

Furthermore, an online site selling books started its affiliate program a few years later. This was in 1996. The associates or affiliates of this site could have banners or text links on their sites designed for distinctive book purchases; or to be directed to the book selling web home page. Then, when the web guests from an affiliate web site clicked on the link to the book selling web site and bought an item, the affiliate site would have a commission. This book selling site was not the primary business that dealt with an affiliate program but it was the first one to be popular with the program and even became the exemplary of the successive programs.

Looking closely at it, affiliate marketing is a program that must always be considered by business owners. It has a strong potential on pushing the business to meet its sales target and even go over it. The compensation methods involved with it would attract a lot of webmasters or site owners to have a business link or banner in their site, leading to an affiliate site to get the commission or referral bonus they could get.

Affiliate marketing is best for online merchants since it utilizes a pay per performance scheme. This implies that the business owner will not have any marketing expenditures unless the results are evident; except for preliminary setup cost if there is any.

On the other hand, there were also issues on affiliate marketing because of the minimal control with the process. There are affiliates that engaged with spams, forced clicks, false advertising, and other ways to drive traffic to the business site or sponsor. This is the reason to be aware of the whole mechanism before signing up with an affiliate marketing program.

Tips For Selling Ebooks

Selling eBooks on the internet is one of the popular ways of making money in the internet marketing industry. If you are planning to write and sell an eBook then here are my tips on how you can make your ebook a top seller:

1. Write about something you are passionate about. If you do not know the topic well then hire some one who knows the topic well to write the ebook.

2. You are going to be selling the ebook so make sure it is a professional job – well written and well presented.

3. Have a good long sales letter on your website. Include all the features of the book. Don’t promise what your book does not deliver.

4. The ebook should be instantly delivered to the customer after the payment is made. Designing this feature for your first website can be a bit tricky but once you get familiarized with the procedure, you will find it to be quite an easy process.

5. Charge based on the value you offer in the ebook. Research what the other similar print books are selling for and then charge accordingly.

6. Offer some free bonus ebooks. The bonus books have to be related to the subject of your ebook.

7. And finally the ebook covers have to look professional. Many writers put little thought into the covers. There are many free ebook covers on the internet and it is very easy to get tempted to go with one of these free offers. But the problem is that these ebook covers do not look professional. eBook covers are equivalent to the packaging of a physical product. Your visitor can be put off if it is an ugly looking cover. Invest some money in a good ebook cover generator software. You can get a good software package for about 30 dollars. Most of the cover generators come with many templates for your covers and you can pick the one that best suits your needs. And the best part is that this is a one time investment. The ebook software can be used again and again for all your future ebooks.

Book Expert Marketing – Position Yourself As The Expert And Make Money

What makes you an expert?

Quite often the only thing that differentiates a known expert from a closet expert is that the known expert has authored a book.

What is an expert? Simply put, it is a word used to describe someone who is very knowledgeable about or skillful in a specific area. When you write a book on a certain topic, you are instantly considered an expert and others will trust your opinions and, in most cases, be willing to pay for them.

In fact, you can easily make six figures and more each year by leveraging the fact that you are a published author. Many authors miss the financial jackpot when they write their book because they are focused on the old publishing model.

Making money from royalties can be tough, and not very many authors are able to make any substantial amount of money this way. Selling books in bookstores can be one of the worst ways to monetize your new found fame. That is the bad news.

The good news is that if marketed properly, your book can be the start of a sales funnel, which can generate huge sums of money by selling back end services and information in the same niche. Your book will be the start of a very lucrative sales funnel that could never be matched by a simple business card.

After you have written your book, it will be like a sales person working 24 hours a day promoting your good name. You are paid money for your book and it does the selling for you. Shoppers can purchase your book at anytime, day or night, online or in a bookstore and you need not do anything further. As an author, you can literally make money in your sleep.

As an author, your best source of revenue will likely derive from the fact that you will be able to market yourself as a published author and generate an impressive stream of income through information products, coaching, continuity programs consulting, public speaking and other similar avenues. What will be your most effective marketing tool? Your book, of course.

Here are three ways to leverage your book into profits:

1. Use your book as a business card to sell your core services like seminars, workshops, consulting services or even other products.

2. Use your book to gain status as an expert and open up more career opportunities like public speaking, radio or talk shows, and seminars.

3. Use your book to launch a one on one coaching or consulting service.

Once you’re considered an expert on a particular subject be it horses, cleaning products, telekinesis, or advanced data storage and integration, opportunities will open up for you. Recognize and capitalize on these opportunities and gain great wealth.

Selling Books From Home For Financial Independence

Selling books from home is a great opportunity because just about everyone loves to read. Every year more and more books are available. No matter what kind of books interest you, the industry is going strong.

There are several ways to sell books from home:

Selling books online
Selling books on Amazon
Selling books to Libraries
Selling books on eBay
Selling used books from your garage, basement or spare room.
Multi-Level Marketing

Multi-Level Marketing
There are several ways to start your book selling business. However, the majority of MLM’s focus on children’s books, so make sure you are comfortable with that before signing up. The first step is to join a book distribution company and sell the books through home parties, to schools and libraries, and book fairs. Another option is to invest in a personalized book company.

Joining a distribution company or Multi Level Marketing company to start your book selling business has start up costs ranging from $200 to over $1000, depending on the company and what you are required to purchase to start. However, this cost does include everything you need to get started including several products to show, all paperwork and may even include a website.

These companies offer your book selling business training and support. Many of these companies truly want the business owners to succeed, because it moves their products. When they offer web sites, you may have to follow their template and they may help you or have already created content that is search engine optimized.

The commission structure can go up to 50% depending on the item you sell. Some offer bonuses and specials to their affiliates, and you are not required to keep a large inventory. You should only have an inventory that is large enough to show the variety of titles and age groups, but not overwhelm your customers. You place the order for the books as the orders come to you. The parent company then ships you the ordered titles and you take them to the hostess or client.

Another way to earn income is to sponsor other people who want to start a book selling business. Every sale they make and every person they sponsor adds to your income. You will help them to become successful as your sponsor helped you.

So with this option you can make money several ways. You can hold home parties and book fairs, or sell to libraries, schools and daycare centers in your area, and you can sponsor others. Plus you can usually get a web site through the parent company or make one of your own if they don’t offer it. This type of book selling business will go as far as you want to take it.

Other Multi-Level Marketing companies specialize in personalized children’s books. Even though publishing has come a long way, some of these companies can have extremely high start up costs.

Many require you to purchase inventory and software. They train you to use the software, but you have to choose how many of each title you will need and hope you are right. Some even require that you purchase a minimum number of each title, which can cause start up costs to run into the thousands and leave you with unused inventory.

But kids and parents love these books. Parents are always ready to buy a personalized book for their child to make them feel special. So, although you may incur steep start up costs for your book selling business, you should see a profit within the year of business if you work hard.

Some of these MLM’s are getting away from required inventory and cutting the start up costs by allowing you to purchase a set of CDs so you can print the books digitally. The books stay on your computer and you print them off as needed. The parent company may require your home book business to purchase the paper and binding material from them to ensure the quality of the books remain constant, but this is still cheaper and less bulky then ordering inventory.

You can print a bunch out as samples and have home parties. Many of these companies offer web sites in their packages. Even if they don’t, web sites are essential and minimal in cost and many providers have generic templates to help you set up your web site. Personalized book companies give a suggested retail price, you are always able to change it as you feel is appropriate.

A book selling business is a great way to meet people of all ages and share your love for books with them. It can be worked as a full or part time career, depending on how much and how fast you want your business to grow.

Article Source: http://EzineArticles.com/39960

Best Place to Sell Books for Cash Online

If you looking to perform that dreaded spring clean and at the same time maybe sell some of your unwanted and disused possessions which are just taking up space in your home. Then it’s well worth considering selling some of your idle books for cash.

But for those who are ‘time poor’ where are the best places to sell books for cash?

The obvious answer would be to list your unwanted books on ebay, but have you checked out books auctions on eBay lately? eBay is saturated with people trying to sell their already read and used books for cash on the auction site.

Typically, eBay is not only time consuming but the prices you can ask for most books are very low. So low in fact when you factor in your time organizing eBay listings for your books and the cost of your listings, you will find you will be lucky to come out of the whole sordid exercise with any real profit to write home about.

Unless you have a collector’s edition of a book or have a rare and collectible book or a book which was written by a famous and acclaimed author complete with personalized signature. Selling books of high production print runs on eBay is pretty much a mugs game!

After striking eBay off of your list of online places to sell books for cash, what about Amazon?

One of the biggest pains with selling your used and unwanted books on Amazon is the measly sum you are offered for your used books on Amazon.

Also you have to wait for someone to actually buy your listing from the Amazon site before you even hope to see any money, and at the best of times this can take some time, and sometimes it doesn’t happen at all and you may need to cancel the whole process just to be able to sell your unsold literary collection somewhere else which equates to a huge mess!

So crossing the headache that is Amazon off your potential list of best places to sell books for cash online, what other options are available where you can sell your beloved used books quickly and easily online for some cold hard cash!

One new and exciting option is selling your unwanted books to an online book buyback merchant. There are a growing number of online book buyback merchants offering a fast and convenient method of selling your used and unwanted books for quite reasonable prices.

What to look for in a book buyback merchant.

When selecting an online book buyback service, it pays to stick with a merchant who is a member of the Better Business Bureau just for peace of mind and quality of service.

Select an online book buyer with an extensive used book merchant network such as McKenzie Books. Large used books merchants have no problem reselling a broad range of books at competitive prices and this helps when you have a large used book collection that you would like to sell which may even include course text books.

Look for a used book online merchant that provides an easy to use online selling and price quoting system. Most top book buyback sites have a time saving and easy to use ISBN or (International Standard Book Number) submission form so you can not only get instant price quotes on your used books, but quickly and easily create a selling list and finalize the buyback of your used books.

One of the most innovative offerings that online book merchants are offering is iPhone and Android applications which you can use to price and sell used books on the go! This is a highly useful feature if you are considering becoming a part-time freelance book merchant where you can quite literally scout flea markets and garage sales to buy and resell used books for some extra cash.

A great feature that has become the standard for book buyback merchants is that the merchant will pay the freight of the book collection that your selling. Usually a minimum sale amount is required to qualify for free postage, but even the most modest unwanted book collections easily qualify. The free pre-paid postage is calculated by estimated weight from the information gathered from each books ISBN number and your pre-paid postage slip is usually emailed to you so all you have to do is print the form and tape it to the packing box.

So the next time you’re considering a good spring clean and you’re looking for the best places to Sell Books for Cash online. Be sure to scout out some of the most reputable online book buyback sites for a quick and easy way to sell your unwanted books.

Article Source: http://EzineArticles.com/6358733

New Sefika Award honours legends in bookselling industry, new author

The South African Booksellers Association along with the Publishers Association of South Africa (PASA) celebrated the annual Sefika on 30 August 2016 to honour the booksellers and publishers around South Africa that promote reading.
After a long day of hard debate and discussions around the intricacies of the book trade, held during the co-located AGMs, members of both associations gathered to celebrate the successes generated by working together and most importantly the business of the book.

New Sefika Award honours legends in bookselling industry, new author

By bringing booksellers and publishers from around the country together annually to discuss matters of general interest, the two associations are able to identify many concerns in the industry and work together towards solutions.

The two associations strive to work together to encourage healthy trade relations, which recognise the respective roles within the book value chain, of the publishers as creators and wholesale distributors, and booksellers as the retailers of books.

The evening gala event, sponsored by Nielsen, Novus Holdings, Imperial Sasfin Logistics, Geodis Wilson and SAPnet, is arranged to thank and celebrate both booksellers and publishers for the roles they play in promoting literacy and a culture of reading by producing and selling quality books in South Africa.

Bookseller Awards

Best Academic: Van Schaik Bookstore
Best Education: Boeke 24/7
Best Trade (Chain Stores): Exclusive Books
Best Trade (Independent): The Book Lounge
Library Supplier: Caxton Books

Publisher Awards

Trade Publisher: Penguin Random House
Academic Publisher: Juta & Company
Education (Large): Pearson Education SA
Education (Small): Berlut Books

Legends Awards

A new category, sponsored by Exclusive Books was profiled on this evening and this was presented to four legends in the bookselling trade, people who have dedicated their lives to selling books and to supporting everyone in the trade to do so successfully.

Benjamin Trisk, the MD of Exclusive Books regaled the audience with tales of yore before calling up Maureen Hargraves of Hargraves Library Suppliers, Henrietta Dax of Clarkes Bookshop, Fleur Mcfarlane of Exclusive Books and Peter Adams of Adams Booksellers.

Nielsen Booksellers Choice Awards

The final award for the evening, the Nielsen Booksellers Choice Award is bestowed upon a local author for a South African published book that booksellers most enjoyed selling or that sold so well that it made a difference to the bottom line of booksellers across the country. This is a very special award and the industry as a whole celebrated a new novelist, Sally Andrew, for her book Recipes for Love and Murder: A Tannie Maria Mystery. A diverting read, published by the best Trade Publisher of the year 2016: Random House South Africa.

The short-listed books were:

Death By Carbs by Paige Nick (published by Bookstorm)
Ikarus by Deon Meyer (published by Human & Rousseau)
Immer Wes by Irma Joubert (published by LAPA Publishers)
Little Suns by Zakes Mda (published by Random House South Africa)
Recipes for Love and Murder: A Tannie Maria Mystery by Sally Andrew (published by Random House South Africa)
Sweet Medicine by Panashe Chigumadzi (published by Jacana Media)

How domain name and web hosting impact SEO

When starting an online store or e-commerce business, online exposure is one of your top priorities. You want to have good rankings, good traffic and positive conversion. It may appear that a website’s domain name and the hosting service you use do not play a significant role, but they can greatly impact your SEO – so more time needs to be devoted to choosing the best available options. Let’s explore these options.
How domain name and web hosting impact SEO
©Amy Walters via 123RF
Uniformity between a company’s official name and website URL

If you want to build trust between you and your consumers, it would be wise for both your official store and online store to have the same name. Unfortunately, getting the domain name you want can be difficult, and people usually compromise in this area. However, if you are starting a new company – especially if it’s an online-based business – you have an advantage; you can find a domain name you like first and then name your company after it.

Keyword detection

An important aspect of finding an adequate domain name is keyword search. If you want exceptional visibility, your domain name should contain a keyword that is related to either your products or services. Good examples include: Bookdepository (for selling books), Bustmold (mold removal services), Mangareader (a website with digital versions of manga comics). This way, when people google the product they want to buy, if the product is in the name, the site will be more visible.

When you are picking a name for your site, it should be easy to remember and easy to spell. The name should consist of either one or two words, and one of those words should be the name of the product or service.

Server uptime

It is imperative that your website is available for customers 24/7. If your site is frequently unavailable, then one of its essential purposes is defeated. The more people you drive away the less traffic you will generate. It is a major deal-breaker if a hosting service can’t guarantee that your site will be up and running 99,99% of the time.

For a website that simply displays content, this may not be too harmful, but for an e-commerce website server uptime is a major priority. A good web hosting service can provide desirable uptime, good page speed, and various other perks like a free domain. You need to be aware what defines a good hosting provider if you want to run a successful website with decent traffic. In the long run, websites that are unavailable too often fall in SERPs (Search Engine Result Pages) and this means that all your SEO efforts are wasted.

Loading speed

Kissmetrics has a wonderful infographic that explains how page loading speed can affect your traffic. Basically, a response that is delayed for one second can result in 7% of lost conversion, whereas a two second delay can spike that loss up to 40%. Of course, this responsiveness is also influenced by the server’s location. To be more precise it is influenced by distance of geolocation between the server and the user. A good web hosting service should provide you with distributive power, i.e. it should have a content delivery network that can ensure that your site is stored on more than one server.

Accessibility in form of payment systems

A mutually satisfactory transaction is something that can bring your customers back for another shopping tour. One way to ensure this positive experience is to have numerous payment gateways integrated into your website or online store. Furthermore, to make sure you build a solid bond of trust with your customers, you need to analyse the payment gateway server security of your online store which, once again, a good web host should be able to provide.

Your web host plays an important role in how satisfied your customers will be with your online store. As long as you meet their needs in terms of payment gateways, quick responsiveness, and if your customer support acts swiftly (your host should also make sure that your customer support chat is fully operational), you will have a good start. Remember to pay close attention to your name as well, because it will ensure that your site is more easily discovered.

Thai bookseller given jail term for royal defamation

BANGKOK, THAILAND: A Thai man was sentenced Wednesday to two years in jail for selling books that allegedly defamed the monarchy, the latest in a string of convictions under the country’s notorious lese majeste law…
King Bhumibol Adulyadej. (Attribution: )
King Bhumibol Adulyadej. (Attribution: www.kremlin.ru)
Thailand’s Court of Appeals overturned a 2014 court decision which had cleared Udomsak Wattanaworachaiwathin of any wrongdoing in a case which stretches back nine years.

A bail request was set to be heard later Wednesday. The 66-year-old was initially arrested in May 2006 for selling two books that allegedly defamed Thailand’s revered but ailing King Bhumibol Adulyadej during a protest in a downtown Bangkok park.

But prosecutors only filed charges against him seven years later, according to iLaw, a local legal group that monitors Thailand’s lese majeste cases.

A criminal court dismissed the charges in March 2014 after ruling that the prosecution had failed to prove that Udomsak knew the content of the books was defamatory of Thailand’s now 87-year-old monarch.

Prosecutors then appealed the ruling, resulting in Wednesday’s conviction.

“The defendant’s behavior has shown that he knew the book had insulting details about the monarchy, and he could not prove the two copies he sold belonged to other people as he had claimed,” the judge told the court.

But the judge said she decided to reduce the sentence from three to two years because of “useful testimony” by Udomsak.

Thailand’s monarchy is protected by one of the world’s harshest lese majeste laws and the country’s ultra-royalist military junta has significantly ramped up prosecutions since seizing power in a coup last May.

Under Section 112 of Thailand’s criminal code anyone convicted of insulting the king, queen, heir or regent faces up to 15 years in prison on each count.

Earlier this month a military court jailed a 58-year-old man for 25 years for a series of Facebook posts that allegedly defamed the monarchy, a sentence that received widespread international condemnation including from the UN.

Reporting lese majeste cases is fraught with difficulty and media must heavily self-censor. Even repeating details of the charges could mean breaking the law.

Critics of the law say it is used as a weapon against the political enemies of the royalist elite.

Udomsak, a grey-haired man dressed in a long-sleeved shirt, showed no emotion as the verdict was read out.

His lawyer Yaowalak Anuphan they would appeal to Thailand’s Supreme Court. “We are confident he is innocent, he really had no idea about the (contents of the) book,” she told AFP.

Avail Best Selling Books In No Time Through Online Stores

Best Selling Books are the ones that are always in high demand by the book readers. There are various options that one can choose to avail these best selling books from. The conventional medium is to get the books from a local or a nearby store in your area. But, there are few hitches that you need to face while planning to buy the books from a local store. You should be mentally prepared for the pros and cons and then make a decision.

The major problem that one faces when one needs to purchase the book from a local store is the availability of these best selling books. As an avid reader, you would want to get these books as soon as you can as the excitement and curiosity to know the content or the story is very high. However, these local stores mostly run out of stock of these best selling books and leave the readers disappointed. You don’t need to trouble yourself by visiting several stores physically. All that you need is to just have the internet connection and a machine and the whole world of online book stores is just in front of you to browse through. Moreover, you must be ready to wait for days and in some cases even weeks to get your favourite book. Best Selling books are wanted and the most sought after ones. However, it is generally difficult for one to avail the books easily and quickly from the local store as they are usually out of stock. The local stores usually take longer to get the stock of the best sellers. The period of waiting can make you anxious and frustrated over not getting you desired book on time. The case with buying books through the online medium is completely different.

Firstly, there are innumerable sites that you can browse through to get your favourite books. The best part about these online stores is that they have a fixed period of delivery time depending on your location. However, it is generally difficult for one to avail the books easily and quickly from the local store as they are usually out of stock. On the contrary, the online stores give a fixed time period within which the customer can avail the book and thus makes it more convenient. This makes it easy for you to know for how long you need to wait for your book. What more? You don’t need to trouble yourself by visiting several stores physically. All that you need is to just have the internet connection and a machine and the whole world of online book stores is just in front of you to browse through.

You simply have to click on your favourite book and place an order. Unlike the local store, here you are certain to get the book within a fixed period of time. Thus, if you are looking to get the desired books at the earliest, get online and place an order for one!